What to tell employees when the company faces public criticism
Tell employees what is verified, what remains under review, and where questions should go when the company faces public criticism.
The journal
Articles
Essays on judgment, influence, and what happens when the stakes get personal.
How to keep a brand consistent without making it rigid
Keep a brand consistent by fixing the material promise and evidence standard while allowing local teams to adapt relevant examples and language.
How to explain value in the language your buyers use
Translate a feature into a buyer task, then verify the language against actual customer conversations. Describe the supported benefit and its limits withou...
How to address workplace rumors without spreading them
Address workplace rumors by identifying the practical harm, checking what can be verified, and responding through the narrowest useful channel. Correct con...
When corporate language makes difficult news harder to trust
Replace phrases that obscure who is affected, what changes, and what remains unknown. Keep necessary privacy boundaries explicit rather than filling the ga...
Should you announce company change live, by email, or both?
Choose a company-change announcement channel according to employees’ access, the questions the decision will create, and the need for a reliable writ...
How to choose change champions employees already trust
Choose change champions for peer credibility, relevant work knowledge, and coverage of affected roles.
How to restart a change effort after the last one failed
Restart a failed transformation by explaining what changed in resources, decisions, and accountability before asking employees to participate again.
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What to say when employees ask questions you cannot answer
State what you know, what you do not know, and what employees should do now. Give the next update point and keep it, even when the remaining answer is stil...