How to stop past investment from deciding your next move
Review a struggling project by comparing the future consequences of the available options, including genuine obligations and transition costs. Keep irrecov...
The journal
Articles
Essays on judgment, influence, and what happens when the stakes get personal.
What to say when someone pressures you to decide immediately
Check the deadline and the request through an independent route before deciding.
How to spot attempts to steer your business due diligence
Watch for attempts to steer due diligence by examining which material claims can be independently checked and which cannot. Ask for an appropriate evidence...
How to spot false authority in a consequential business pitch
Check a consequential pitch by verifying the speaker’s credentials and the exact claims those credentials are supposed to support. Separate relevant ...
What AI sentiment analysis can tell a CEO and what it misses
Use AI sentiment analysis as an interpretation to test against labeled examples and business context, rather than a direct measurement of what people belie...
When should AI research give way to real customer conversations?
Use generated research to prepare questions. Use customer evidence to answer questions about customers.
Where should a company draw the line on AI personalization?
Draw the line at hidden vulnerability targeting, sensitive inference, and data use people have not appropriately understood or permitted. Personalize aroun...
How to use AI for message testing without inventing an audience
Let AI expand the candidate messages. Let observed human responses support claims about the audience.
How to check AI-generated evidence before it reaches your board
Before an AI-assisted brief reaches the board, trace every material assertion to an opened original source and confirm that the source supports the exact w...