Author: Jonathan W. Pritchard

Draw the line at hidden vulnerability targeting, sensitive inference, and data use people have not appropriately understood or permitted. Personalize aroun...

Use generated research to prepare questions. Use customer evidence to answer questions about customers.

Use AI sentiment analysis as an interpretation to test against labeled examples and business context, rather than a direct measurement of what people belie...

Check a consequential pitch by verifying the speaker’s credentials and the exact claims those credentials are supposed to support. Separate relevant ...

Watch for attempts to steer due diligence by examining which material claims can be independently checked and which cannot. Ask for an appropriate evidence...

Check the deadline and the request through an independent route before deciding.

When allegedly false claims about your company spread, preserve the evidence, verify the underlying facts, and identify who needs reliable information. Coo...

Assess false-claim risk by mapping plausible claims, the business consequences they could affect, and the evidence needed to verify them.

Recognize a dark pattern by inspecting how the buying journey changes what you understand, accept, or can refuse.

A practical standard for influence that preserves informed judgment, with a review method for consequential leadership decisions.